CV
Professional Summary
Dynamic creative leader with over 17 years of experience in creative direction, brand strategy, and marketing innovation. Specializes in translating market insights and product innovation into robust brand plans that drive affinity, demand, and measurable growth. Adept at managing creative teams, crafting impactful product positioning, and executing integrated campaigns across diverse channels. Demonstrated success in consumer product industries, with deep expertise in narrative consumer-centric brand strategy.
Core Skills
Brand Development & Positioning Product Marketing & Launch Strategy Creative Direction & Storytelling Cross-Functional Team Leadership Market Trends & Consumer Insights Go-To-Market Strategies Budget Management & ROI Analysis Digital & Social Media Strategy Partnership Development Event Marketing & Retail Presence
Work Experience
Founder | Creative Director | Brand Director
August 2012 – December 2024
Veil Camo
Developed and executed strategic product development and product marketing initiatives that aligned brand vision with consumer trends, driving market penetration and revenue growth for partners. Led creative teams in crafting advertising, packaging, in-store signage, and event materials that elevated brand awareness and demand. Leveraged consumer insights to design impactful brand launch plans and product positioning strategies, ensuring campaigns resonated with target audiences. Established and nurtured partnerships with media, influencers, and brands to enhance visibility, trust, and industry presence.
Brand Development Consultant
October 2020 – Present
SKNR
Developed tailored brands, marketing strategies and collateral designed to drive engagement and revenue growth while ensuring consistent brand positioning across digital platforms, promotional materials, and advertising. Experience scripting, storyboarding, media production.
NCOIC | Audio Division Lead
United States Military Academy, West Point Band | West Point, NY
January 2008 – March 2014
US ARMY
Modernized recording and rehearsal facilities to enhance operational efficiency and team performance while managing creative and technical teams to deliver high-quality audio solutions. Directed logistics for high-profile events, ensuring seamless execution and alignment with objectives, and collaborated with leadership on strategic initiatives, earning the Army Achievement Medal for excellence.
Achievements & Recognition
-
Impacted the outdoor and hunting industry (100+ million in revenue across all partners, and nearly countless multi-channel impressions) by establishing a prominent technical camouflage development firm, placing over 40 cutting-edge camouflage patterns in the market with the most well-known brands.
​
-
Consulted and directed internal and partner creative and marketing teams to produce high-impact marketing collateral, including multi-channel advertising, packaging, and in-store displays.
​
-
Developed and implemented product launch campaigns integrating consumer insights, achieving increased market share and partner revenue.
​
-
Established brand partnerships with industry leaders, expanding reach and enhancing reputation in the outdoor and sporting goods sectors.
​
-
Nominated for an Emmy for production work on 2011 docudrama "A Game of Honor."
​
-
Army achievement medal awarded recognizing design and management work modernizing rehearsal and recording space for the historic United States Military Academy Band at West Point, NY.